Dermatology SEO is how skin clinics, aesthetic practices, and med spas get found by patients searching for treatments like Botox, laser hair removal, and dermal fillers — as well as patients researching medical conditions like acne, eczema, and psoriasis. In 2026, dermatology SEO has become more competitive and more nuanced than ever, because Google now expects clinics to serve two very different kinds of search intent at once: elective, revenue-driving aesthetic searches, and trust-driven medical searches.